traditional masculinity and career don't drive herb yi vors. and with one of the lowest birth rates, they have fear autos what is a carnivore girl? >> carnivore girls are the reaction to herbivore boys. it's up heaveal of the genders says this girl this, restaurant manager, sensing a marketing opportunity talks up his new raw meat sushi bar. >> this is trendy. >> say that, he says, we're riding off the buzz of the carnivore girls, half of the customers are women. the restaurant expanded to four locations, now looking into franchising. >> trends or not, since we're talking about handling and ingesting and serving the raw meat, it begs a question sit safe? well, japan has some of the highest food safety standards in the world.